January 8, 2018
British Airways Improving Catering in Long-Haul Economy Class

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In a very surprising move, British Airways announced plans to improve meal service in international long-haul economy class. This comes after several years of cost cutting and reducing service quality. The airline is expanding the menu and adding new snacks. Customers can expect the following:

  • Pretzels with the welcome drink
  • Four course meal with starter, main, dessert, cheese & biscuits, accompanied by a bread roll and bottle of water
  • Second meal or substantial snack depending on the length of the flight
  • Regional meal options served according to destination
  • Magnum ice-cream
  • Tuck box with chocolates and crisps (does anyone know what a tuck box is?)
  • Hot breakfast on longer overnight flights
  • Graze movie snack box on longer flights
  • Complimentary drinks

British’s new catering is set to begin January 17, 2018, with seasonal menus changing every six months. Passengers were previously served a snack, a three course or light meal (depending on time and length of flight), and complimentary drinks. While it’s always good to see passengers receiving better service, I have no idea what British’s strategy is. They’ve been cutting nonstop for years to match low-cost international carriers, and now they’re adding costs back.

All Images Courtesy of British Airways