October 6, 2016
Marriott & Starwood Merger Overview

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Straight to the Point

Marriott and Starwood have officially merged to create the largest hotel company in the world with over 5,700 properties in 100+ countries! As with any merger, there’s always the fear of rewards devaluation due to less competition. That being said, so far Marriott and Starwood appear to be sending all the right signals to travelers of their loyalty programs.


View of Barceloneta Beach and W hotel in Barcelona, Spain

Marriott breaks down its now 30 brands into the following four categories


Luxury

  • Ritz-Carlton
  • Regis
  • JW Marriott
  • Luxury Collection
  • W Hotels
  • Edition

Premium

  • Marriott
  • Sheraton
  • Marriott Vacation Club
  • Delta Hotels
  • Le Meridien
  • Westin
  • Autograph Collection
  • Design hotels
  • Renaissance
  • Tribute Portfolio
  • Gaylord Hotels

Select

  • Courtyard
  • Four Points
  • Springhill Suites
  • Protea Hotels
  • Fairfield Inn & Suites
  • AC Hotels
  • Aloft
  • Moxy

Longer Stays

  • Executive Apartments
  • Residence Inn
  • Towneplace Suites
  • Element

"Marriott Hotel, Chicago"

Linking Accounts


Status Match

  • If you have elite status with either Marriott, SPG, or Ritz-Carlton, you can now instantly match it to the other programs.
  • This is the status matching chart per Marriott’s website:

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  • Key features to note: SPG Gold and Marriott Gold match to one another, SPG Platinum and Marriott Platinum match to one another

Point Transfers

  • Members can transfer points from Marriott to Starwood 3:1 or Starwood to Marriott 1:3
  • This is a decent transfer rate consider the value of the respective points
  • There isn’t one clear transfer direction that gives you a greater benefit from moving points, it really depends on what you’re redeeming for. For example, there’s great value to be had in moving points from Starwood to Marriott to book Ritz stays or transferring from Marriott to Starwood to book first class air travel.

Earning Points

  • For now, Marriott and SPG will remain separate programs aside from the linking, status matching, and points transfers.
  • You will still earn Marriott points & stay credits for nights at Marriott properties and SPG points & stay credits for nights at Starwood properties. Marriott has indicated that these programs will be more deeply integrated in the future.
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