January 9, 2018
More Big Changes Coming to Hilton Honors in 2018
Hilton has been making major changes to its Hilton Honors loyalty program lately. The first set of changes came in February 2017 when it introduced Points & Money redemptions and Points Pooling. The hotel chain then began offering free breakfast at Waldorf Astoria hotels for Gold and Diamond members in the beginning of 2018. Hilton just announced a slew of additional changes coming in 2018.
Easier Way to Earn Points
Members could previously choose to receive a combination of Hilton points & airline miles or just Hilton points for their stay. Hilton is eliminating the option to earn a combination of points & miles in April 2018. Members can still transfer points from Hilton to airline frequent flyer programs, but the transfer ratio isn’t very good.
Hilton members will earn a base 10 Hilton points per $1 spent on all Hilton properties except Home2 Suites and Tru. Those two brands earn 5 base points per $1. Elite members will earn the following bonus points starting April 2018:
- Silver earns an extra 20%
- Gold earns an extra 80%
- Diamond earns an extra 100%
Hilton Honors members will earn 10,000 bonus points on every 10th night once they reach 40 nights in a calendar year. This is not a limited time offer, no registration is required, and there’s no cap on how many bonus points you can earn. Members receive an additional 60,000 bonus points per year on their 60th night.
Hilton has this nifty graphic summarizing the points earning structure for elites and the milestone bonuses. The milestone bonuses sound like a terrific way to incentivize customers to spend more nights with the company.
Elite Rollover Nights
Silver, Gold, and Diamond members can rollover nights earned beyond their current elite tier requirements to count towards their elite tier status the following year. For example, Gold status requires 40 nights per year. If you end up staying 45 nights, you’ll qualify for Gold but not Diamond. Those extra 5 nights will rollover and count towards the following year’s elite status requirements.
Gifting Elite Status
Members who stay 60+ nights in a calendar year can gift Gold status to someone and members who stay 100+ nights in a calendar year can upgrade that gift to Diamond status. This is an awesome benefit for couples. If a spouse earns status through many nights on the road, it’s nice to share that with your partner.
These are overall positive changes to the Hilton Honors program, with the biggest winners being Diamond and Gold members. If you want a shortcut to Hilton Gold status, pick up the Platinum Card from American Express.
Images Courtesy of Hilton