March 17, 2017
New Airline LEVEL Will Offer $149 Flights from Europe to Americas
Images Courtest of Level
IAG, the parent company that owns Aer Lingus, British Airways, Iberia, and Vueling, announced its newest airline this morning-LEVEL. Legacy carriers are facing increasing competition from budget airlines like Norwegian, WOW air, Spirit etc. which sell ultra-low fares but charge extra for everything. Level is the newest low-cost carrier to enter this market and will focus on long-haul flights.
Its first flights start in June 2017 and you can already book flights at flylevel.com starting today. Prices start at just $149 one-way! The airline will fly A330 aircraft from Barcelona (BCN)-Los Angeles (LAX), Oakland (OAK), Punta Cana (PUJ), and Buenos Aires (EZE). The planes will be fitted with 293 economy and 21 premium economy seats. Economy seats are in a 2-4-2 configuration and offer 9” screens while premium economy is in a 2-3-2 configuration and will offer 12” screens.
Although the airline is starting with Barcelona as its main hub, it plans to expand to other cities throughout Europe. Another interesting note is that customers will be able to earn and redeem Avios miles on LEVEL flights-just like they can on IAG’s other airlines. Although I doubt you’ll earn a lot of miles on a $149 ticket.
As with any low-cost airline, remember that if you buy an economy ticket, you should expect everything (think checked bags, printing boarding passes at the airport, food, seat assignments etc.) to cost extra. This looks to be IAG’s response to Norwegian’s aggressive expansion in the Europe-US market. Norwegian recently announced several new routes between the continents with fares starting at just $65. LEVEL is more good news for budget flyers as it’s a sign that low cost long-haul airlines are a real threat to legacy airlines and the business model somehow works to earn airlines a sustainable enough profit to stay in business.
H/T: Business Traveler