February 26, 2017
This Airline Brewed the World’s First Custom Beer for 35,000 Feet
Cathay Pacific, Hong Kong’s flagship international airline, recently announced the world’s first hand-crafted beer designed to be consumed at 35,000 feet!
Betsy beer will be served in first and business class on routes between Hong Kong and Heathrow, Gatwick, and Manchester (all airports in the UK). You can enjoy the specially brewed beer on board these flights between March 1-April 30, 2017. Betsy beer will also be introduced in Hong Kong and Heathrow lounges on the ground, as well as select restaurants in Hong Kong.
When we eat and drink in an airplane at 35,000 feet, our sense of taste is dulled by the altitude and the cabin pressurization. To compensate for this, airlines routinely add a whole host of spices to their foods to give them more flavor (this is why airline food tends to be salty, oily, and especially unhealthy). Betsy beer has been specifically crafted to compensate for this. It’s brewed to reduce bitterness and enhance sweetness.
I don’t normally drink alcohol on flights unless there’s some special reason to. This is a neat little innovation from Cathay and it’d be cool to give it a try to see if it actually tastes any better than other beers at 35,000 feet!