February 27, 2017
United Finally Goes on Offense, Announces New Routes

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Image Source: Getty Images

 

Straight to the Point

United Airlines just announced that it’s increasing service to 31 destinations within the US and Europe, including adding a host of new domestic routes!

 

Overview

United’s been lagging behind American and Delta for a long time and is finally playing catchup under the leadership of its new CEO Oscar Munoz (I still can’t wait to try United Polaris). United has been marketing Polaris as the future of the airline-introducing a gorgeous new business class cabin. At the same time, its been working on improving the dreadful on-time performance of its fleet. United also wants to bring more flyers to its hubs from more pockets in the country (on larger aircraft) as it phases out the smaller regional jets its been using. Here are the new routes being introduced to pull this off:

 

International


  • San Francisco (SFO)-Munich (MUC) (Starts May 24)
  • Newark (EWR)-Tel Aviv (TLV) (This route is getting the new Polaris Business class) (Starts May 5)

New Domestic (Rolling out between August 1-June 8)


  • Denver (DEN)- Columbia, MO (COU), San Luis Obispo, CA (SBP)
  • Newark (EWR)-Sacramento, CA (SMF)
  • Houston (IAH)-Springfield, MO (SGF)
  • Chicago (ORD)-Charlottesville, VA (CHO), Champagne, IL (CMI), Columbia, MO (COU), Reno, NV (RNO), Rochester, MN (RST), Spokane, WA (GEG)
  • San Francisco (SFO)-Cincinnati, OH (CVG), Detroit (DTW), Spokane, WA (GEG), Santa Rosa, CA (STS), Hartford, CT (BDL)

New Domestic Summer Flights (Rolling out between June 8-July 1)


  • Denver (DEN)-Kona, HI (KOA)
  • Newark (EWR)-Salt Lake City, UT (SLC)
  • Washington Dulles (IAD)-Fort Lauderdale, FL (FLL)
  • Chicago (ORD)-Tucson, AZ (TUS)
  • San Francisco (SFO)-New Orleans (MSY), Kalispell, MT (FCA)

Scott Kirby, the new president of United, has said “We’ve been shrinking, and our competitors have been growing at our expense. We’re going back on offense.”

 

Final Thoughts

This is welcome and much overdue news from United. United’s been losing customers to American and Delta for years now as it kept cost-cutting everything and switched to flying smaller, less comfortable planes, and fewer routes-at a time when its competitors were adding routes and switching to larger planes. As a United flyer, this is great as it gives me a lot more options to fly domestically while still collecting elite miles towards airlines status. Expansions like this, investments in improving the on-time departure of its aircraft, and upgrading its aging business class product to Polaris are all great signs for the future of United!

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