March 21, 2018
Virgin Atlantic Selling New “AIR” Scented Candles

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Virgin Atlantic has created a new scent in partnership with British candle chandler Rachel Vosper. (Apparently candle chandlers are a thing). Virgin Atlantic Air combines scents from four continents “to elevate the customer experience, on the ground and in the air.” Travelers will experience the new smell at Virgin’s check-in counters, gates, Clubhouses, and during boarding. Here’s how Virgin describes it:

A fragrance with a sense of exploration and vitality at its heart, using the finest ingredients to take customers on a sensory tour around the world. With notes of lemon, rose, vanilla, and essential oils such as lavender and eucalyptus, this scent captures the four continents of Virgin Atlantic’s most popular routes.

Virgin’s run a ton of clever marketing gimmicks in the past. It encouraged passengers to steal its red salt & pepper shakers in December and it set up an outdoor igloo at its London Clubhouse during the Holiday season. Passengers who love Virgin Atlantic Air can now purchase “Air” scented candles in-flight or have it delivered to a UK address. You can even order them online and have them delivered to you in-flight. Virgin is selling them for £30. Will you be purchasing one?

Images Courtesy of Virgin Atlantic